Elevator pitches, strategic platforms & manifestos
Research & content creation
Website copy, marketing & collateral
Scriptwriting
Naming
Pack copy
Blog copy & white papers
Tone of voice guidelines
B2B & B2C
FMCG
F&B
Luxury
Property & retail
Hospitality
Tech
Finance & law
Ally helps to give brands a voice. She has worked as a copywriter for some of the top advertising, design and communication agencies in the UK including Wolff Olins, Koto Studio, Drum, Dragon Rouge, Human After All and McCann Health. She’s worked with many of the world’s best-known tech, FMCG, luxury, retail, travel and hospitality brands including Google, Meta, Westfields, Marriott, Delta Airlines, Jim Beam and Walkers, as well as start-up and SME brands.
A fascination with people and what makes them tick led Ally to attain a First-Class Honours BSc. Cert in Psychology after her BA degree. Her time writing, acting and teaching narrative technique has proved invaluable in crafting meaningful stories that resonate with consumers.
For Ally’s full portfolio please contact ally@allymackie.com